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Building Your
Brand: Beyond English
THE
MOST IMPORTANT PART of creating communications in multiple languages
is not the layout, the photos, or the brilliance of the designer. It's
the translation of your message. The technical accuracy of the words as
well as the conversational flow and idiomatic fidelity to "normal"
as perceived by native speakers of the language.
Benson Digital
Works does not do translation. We use people that make that their life's
work, and then we work your people in-country to verify that the text
rings true. And we design communications pieces with the flexibility to
accommodate the different running lengths of multiple languages to preserve
your brand-right look and feel.
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